Are you thinking about how you can use content marketing in your business? As a business owner you have to ask yourself what type of content is best for you and your customer.
Types of content?
That’s right. Content is much more than blog posts.
Content includes everything from blog posts to Facebook updates, Pinterest boards, tweets and YouTube videos. And it seems like there is another new app, social media platform or technology every day. There are so many types of content to try.
Which types of content should be part of your content marketing strategy?
Without a full time marketing staff, most business couldn’t possibly do all of them. Hiring a copywriter is a good option.
There is More Than One Type of Content
- Blog Posts
- White Papers
- Landing Pages
- Sales Pages
- Case Studies
- How to Guides
- Guest Posts
- Social Media
- Curated Content
- PowerPoint presentations/Slideshare
- Online Brochures
- Product Descriptions
- Product Reviews
This might seem like a lot of work, but it is not. When you understand your buyer personas (ideal customer) and you create a well thought out content strategy and an editorial calendar you can see results from the time and money invested in creating these types of content.
It will also help you to gather leads, engage with your customer and build your authority in your industry.
A Simple Explanation of Buyer Personas
There are many types of content to try. If you have a full time marketing staff and a team of copywriters to create an editorial calendar and create enough content to fill it, you are one of the lucky few. Most companies, especially small business simply do not have the time nor the staff to create of these types of content.
You Don’t Have to Do It All
Start with a weekly blog post, a monthly or weekly email newsletter and add social media like Twitter, Facebook, Pinterest and Instagram.
It is not necessary to spend the time and money to create all of these types of content. To have a well rounded online presence, start with a blog, social media and an email newsletter. Then the basics and add more as they are needed.