Is Your Website Working Hard For your business?
You’ve spent thousands of dollars on a sleek website design and built a massive number of Facebook fans. Still you are not getting the new customers or increased sales you expected. What’s the problem?
It might be your website content.
Did you know that people read content on the internet differently than they do in print? The copywriting you used in your old print ads and brochures will not work as well on your website and social media marketing.
People tend to scan online content. They like to read:
- Shorter blocks of texts
- Broken into lists
- Concise bullet points
Your content needs to change to capture the attention of an online audience
Where do you start?
First, find out what your customers want.
The next step is to learn what changes should be made to set your website content on fire. You need to take a long hard look at your current content.
Think of it as a physical exam for your website content. This check-up will examine the copywriting on your website, the headlines, keywords, links and more.
- Overall look and feel of your website. Is it user-friendly and easy to navigate? Is it mobile responsive?
- Fonts and copy formatting – Are they easy to read?
- Headlines and subheads – Are they grabbing your customer’s attentions?
- Calls to action – Are you seeing the desired results?
- SEO: You may not know what it is, but you know it’s important.
- Are you writing the kind of content your customers want and are you making it easy to find?
Website Content Audit
With your content marketing goals in mind, I will review the copywriting on eight (Home, About, Services, Contact and four additional pages) of your website. I will check for proper grammar, spelling, consistency of tone and readability as well as:
- Overall look and feel of your website. Is it user-friendly and easy to navigate? Is it mobile responsive?
- Fonts and copy formatting
- Headlines and subheads – Are they grabbing your customer’s attentions?
- Design usability and user experience- Is your site easy to navigate?
- Calls to action – Are you seeing the desired results?
- General SEO (Search Engine Optimization): You may not know what it is, but you know it’s important. Are you writing the kind of content your customers want and are you making it easy to find?
- Opt-in and conversion for email marketing
Your Content Review
Each Website Content Audit is customized to you and your business. It is geared toward attracting not just readers, but attracting customers. You will receive a PDF report outlining ways to improve your website content, including:
- A comprehensive report outlining any possible issues with your website content
- Ideas for optimizing your website copy for better conversion
- A basic content strategy that will help to increase traffic to your website
- 30 minute one-on-one content strategy call, plus 90 days of email follow-up support
