Clarabela Media

Content Marketing Copywriter - Dallas, Texas

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Newsjacking Can Be Good For Your Brand If Done Right, or It can Be Tragic!

March 7, 2016 by Clara Mathews

Newsjacking for your brand

The term Newsjacking, coined by David Meerman Scott refers to the act of leveraging a big news story or popular event to draw attention to your own content, product or brand.

Filed Under: Content Marketing, Featured Tagged With: Rocks Digital

Live Blogging at the Rocks Digital Marketing Conference 2015

July 6, 2015 by Clara Mathews

There were several informative and interesting presentations, along with a keynote presentation by Loren Baker (Search Engine Journal), Q&A panels, and a Geek Chat focusing on Wordpress site development and plugins.

Filed Under: Content Marketing, Featured Tagged With: Rocks Digital

About Clara Mathews

Clara Mathews is a website copywriter for hospitality and service-based businesses who uses storytelling to create compelling content for hospitality and service-based business clients, focusing on website content and long-form blog posts. Read More…

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Taking the First Steps to a Successful Content Marketing Plan

The Basic Types of Content Marketing Regular blog posts If you have a website for your business, you might also benefit from having a company blog. While the pages on your website are static,  regular weekly blog posts add fresh content that helps to drive traffic to your website. A blog is a great way to […]

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Clara Mathews

About Clara Mathews

Do you need help identifying blog topics, writing posts, or creating compelling website content for your business? Let’s talk about how I can help you with your copywriting and website content needs. For more information about my client … [Read More...]

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