Clarabela Media

Content Marketing Copywriter - Dallas, Texas

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You are here: Home / Archives for buyer personas

Using Customer Service to Create Buyer Personas

November 15, 2012 by Clara Mathews

Buyer personas empower companies to create more meaningful blog posts, webinars, white papers, events and other marketing materials. They describe what your potential customer fears, values, wants and expects when they shop.

Filed Under: Content Strategy Tagged With: buyer personas

About Clara Mathews

Clara Mathews is a website copywriter for hospitality and service-based businesses who uses storytelling to create compelling content for hospitality and service-based business clients, focusing on website content and long-form blog posts. Read More…

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Taking the First Steps to a Successful Content Marketing Plan

The Basic Types of Content Marketing Regular blog posts If you have a website for your business, you might also benefit from having a company blog. While the pages on your website are static,  regular weekly blog posts add fresh content that helps to drive traffic to your website. A blog is a great way to […]

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Clara Mathews

About Clara Mathews

Finding the time to write blog posts and website content and regularly update your social media profiles can be a challenge while running your business. Do you need help identifying blog topics, writing posts, or creating compelling website … [Read More...]

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