Excerpt from my Guest Post on Rocks Digital
Newsjacking for your brand
The term Newsjacking, coined by David Meerman Scott refers to the act of leveraging a big news story or popular event to draw attention to your own content, product or brand.
Newsjacking Done Right
Oreo’s did it right with their Facebook post during the 2013 SuperBowl blackout. Within minutes of the blackout, they posted a photo with the caption “Power Out? No Problem…You Can Still Dunk in the Dark.” The post has received over 19,000 likes, over 700 comments, and over 6,000 shares.
Events like the recent World Cup, the World Series, and the Academy Awards are perfect opportunities for newsjacking.
Ellen DeGeneres actually crashed Twitter with a celebrity-packed selfie at the 2014 Academy Awards which hit over 2.5 million retweets and 1.5 million favorites.
These are just a few examples of successful newsjacking. But when it is done wrong, newsjacking can be disastrous.