As a Contributing Writer for the Rocks Digital website, I write a monthly blog post that focuses on various aspects of content creation, content marketing, as well as social media. See more of my guest posts on Rocks Digital...
Captivate Your Audience: Use Storytelling in Your Content Marketing Finding interesting topics for your blog and other content marketing materials can be a challenge. There are millions of pages of content on the Internet, but not all of them are compelling or even worth reading. What is the key to creating content that reaches out and grabs the attention of your audience? Tell an interesting story.
Newsjacking Can Be Good for Your Brand if Done Right, or it can be tragic! Learn How Newsjacking is Done Wrong, How to Do It the Right Way, and How to Avoid Newsjacking Disasters. The term Newsjacking, coined by David Meerman Scott, refers to the act of leveraging a big news story or popular event to draw attention to your own content, product, or brand...
Lissa Duty, Managing Partner | Digital Marketing Agency | Content Marketer - Rocks Digital
“I have known Clara for several years now. She serves as a guest contributor on the content site, Rocks Digital, which I manage. She brings a unique perspective to the content she contributes and provides a quality product. Beyond that, Clara serves as a volunteer at the conference I organize each year in various roles. From live blogging to guest tweeting she is always conscientious and thorough.”In the past, we worked with a client’s marketing department and client recruiter to come up with content. Clara helped us save time and money.
