I recently attended the Rocks Digital Marketing Conference in Addison, Texas. This is not the first marketing/social media event I have attended. What makes this event different is that this was my first attempt at Live Blogging.
There were several informative and interesting presentations, along with a keynote presentation by Loren Baker (Search Engine Journal), Q&A panels, and a Geek Chat focusing on WordPress site development and plugins.
My main focus was of course on content marketing and content creation.
Here are a few of my blog posts from the conference.
Rocks Digital Marketing Q & A Panel
No conference is complete without an informative question and answer session with a panel of experts.
Justin Liles – SVP of Local Search: Since 2014 Justin has helped over 300,000 local businesses globally get better visibility in the major search engines.
Beth Kahlich – SEO Educator: With over 25 years experience in marketing and technology, Beth teaches businesses owners and marketing professionals how to leverage the latest techniques in SEO and digital marketing.
John Nosal – Digital Marketing Manager: As an Internet Geek, John recognized early on the need of small to medium sized businesses in Website Design, Search Engine Optimization (SEO) and Internet Marketing.
Lissa Duty, as Moderator – Brand Development Manager: Lissa is a speaker, social media coach, trainer and author as well as a co-founder of Rocks Digital.
Content is Not King. Connection is King
Jerod Morris opened his presentation a Rocks Digital 2015 with the bold statement – Content is not King. This statement is especially bold coming from the VP of Marketing at Rainmaker.FM which is a part of Copyblogger Media because Copyblogger is all about content.
Who is the Real King – Content
There are many types of kings. From the King of Pop, to Burger King and the King of Queens. But only kings like King Henry VIII of England or King Louis XIV of France have any real authority and power to drive true results.
How can you gain authority with your audience? With Content.- See more at: Jerod Morris – Rocks Digital 2015
Go Big to Grow Big: How to Rock Business for Explosive Growth
The Rock Talks presentations at the Rocks Digital Marketing Conference featured 5 experts, each presenting high energy, high impact TedX-style presentations.
Candy Barone was up first with a lively presentation that asked the question: “Are you being clear about your message?” Like most business owners you are looking for customers; however, before you start looking for customers, you need to ask yourself some important questions. See more at: Candy Barone – Rocks Digital 2015
Clara Mathews is a website content copywriter for hospitality and service-based businesses. You can find Clara at