Excerpt from my Guest Post on Rocks Digital
Not everyone on your staff has the ability or the time to create the amount of website content you need. Needless to say, you will need someone to write regular blog posts, white papers, landing pages, video scripts and other types of web content. You need to find a freelance copywriter or perhaps even a team of copywriters.
Characteristics of A Good Content Marketing Copywriter
When you start the search for a copywriter, first determine which set of skills is relevant to your project. Are you creating content for a PPC campaign? Then you should look for an SEO copywriter.
Do you need someone with specific knowledge of your industry? Since many B2B copywriters specialize in specific niches, you can look for writers who have experience in financial, health and other industries.
Review their writing samples and portfolio to be sure they can write in a style and tone that is right for your business.
– See more at: http://rocksdigital.com/how-to-find-a-content-marketing-copywriter/#sthash.a9Phrg8O.dpuf