As Contributing Writer for the Rocks Digital website, I write a monthly blog post which focuses on various aspects of content creation, content marketing, as well as social media.
Here are a few of my recent blog posts:
Captivate Your Audience: Use Storytelling in Your Content Marketing
Finding interesting topics for your blog and other content marketing materials can be a challenge. There are millions of pages of content on the Internet, but not all of them are compelling or even worth reading. What is the key to creating content that reaches out and grabs the attention of your audience? Tell an interesting story.
Newsjacking Can Be Good for Your Brand if Done Right, or it can be tragic!
Learn How Newsjacking is Done Wrong, How to Do it the Right Way and How to Avoid Newsjacking Disasters. The term Newsjacking, coined by David Meerman Scott refers to the act of leveraging a big news story or popular event to draw attention to your own content, product or brand.
– See more at of my guest posts on Rocks Digital
About Rocks Digital
Created by Bernadette Coleman and Lissa Duty, Rocks Digital provides business owners, marketing, SEO, search and content professionals with the resources, information, and insights to stay on the forefront on digital marketing.
Clara Mathews is a website content copywriter for hospitality and service-based businesses. You can find Clara at