The Basic Types of Content Marketing Regular blog posts If you have a website for your business, you might also benefit from having a company blog. While the pages on your website are static, regular weekly blog posts add fresh content that helps to drive traffic to your website. A blog is a great way to […]
Newsjacking for your brand
The term Newsjacking, coined by David Meerman Scott refers to the act of leveraging a big news story or popular event to draw attention to your own content, product or brand.
Not everyone on your staff has the ability or the time to create the amount of website content you need. Needless to say, you will need someone to write regular blog posts, white papers, landing pages, video scripts and other types of web content. You need to find a freelance copywriter or perhaps even a team of copywriters. Read the full post on Rocks Digital.
There were several informative and interesting presentations, along with a keynote presentation by Loren Baker (Search Engine Journal), Q&A panels, and a Geek Chat focusing on Wordpress site development and plugins.
Content is much more than blog posts. It includes everything from blog posts to Facebook updates, Pinterest boards, tweets and YouTube videos. And it seems like there is another new app, social media platform or technology every day.
After six months or even a year of starting your company’s blog you are struggling to find topics for your weekly blog post. You find yourself hastily publishing content that is not appealing to you or, most importantly, to your customers. What can you do to find topics for Your business blog?
Loud music, Flash, wild and crazy graphics…These are just a few things that turn customers off when they visit your restaurant’s website.
During my years as a Corporate Concierge, I must have visited hundreds, maybe even thousand of restaurant and other hospitality-oriented websites and believe me when I say most of them were good, but some were bad and many were just really bad.
A good content marketing strategy is simply a plan for your online marketing that focuses on connecting with your customers and helping them to solve their problems.
Copyblogger recently ran a contest to win a ticket to their first ever Authority Conference and a guest post on their site. The challenge: to write a 250 word blog post with the prompt: “Why it’s essential to be an online authority.” This is my entry for the Copyblogger Authority Essay Contest: