Clarabela Media

Content Marketing Copywriter - Dallas, Texas

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Betsy Simpson Handcrafted Jewelry

April 12, 2016 by Clara Mathews

Betsy Simpson Logo

Betsy Simpson is the  jewelry designer for Betsy Simpson Handcrafted Jewelry.  She needed an updated  and mobile responsive website design. I updated the old website with WordPress and a Studiopress theme.  The new design was a more modern, feminine and visually appealing website. I also wrote all of the website content, including many of the jewelry […]

Filed Under: Portfolio

Contributing Writer: Rocks Digital

November 18, 2014 by Clara Mathews

As Contributing Writer for the Rocks Digital website, I write a monthly blog post which focuses on various aspect of content creation, content marketing, as well as social media. Here are a few of my recent blog posts:

Filed Under: Portfolio Tagged With: Contributing Writer, guest blogging

Caribou Coffee Career Site

June 12, 2013 by Clara Mathews

Website Content Copywriting Caribou Coffee is a retail coffee chain in the midwestern United States. The project included writing website content,  job descriptions and tag lines for the Caribou Cofffee’s career site. 

Filed Under: Portfolio

Providence Electric

March 4, 2012 by Clara Mathews

In addition to designing the website, I wrote the website content for this local small business. Based in the Dallas/Fort Worth Metroplex, Providence Electric specializes in residential and commercial electrical service and repair, including electrical panels, meter bases, and code compliance issues.

Filed Under: Portfolio

Corporate Concierge, inc

December 12, 2011 by Clara Mathews

Corporate Concierge, Inc. is a non-profit organization dedicated to the education, promotion and recognition of the professional Concierge in Dallas/Ft. Worth.

Filed Under: Portfolio

Drupal on the Bayou

December 10, 2011 by Clara Mathews

As a freelance writer for NeoSpire (Hosting.com) I wrote website copy for the Drupal on the Bayou site, as well as writing several blog post, web content, marketing materials and a press kit.

Filed Under: Portfolio

Blogging: Just Chick Flicks

March 4, 2011 by Clara Mathews

Just Chick Flicks is a movie blog that focuses on movies from a woman’s point of view. These are samples of a few of my writing on the topic of movies, television and entertainment.

Filed Under: Portfolio

About Clara Mathews

Clara Mathews is a website copywriter for hospitality and service-based businesses who uses storytelling to create compelling content for hospitality and service-based business clients, focusing on website content and long-form blog posts. Read More…

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Taking the First Steps to a Successful Content Marketing Plan

The Basic Types of Content Marketing Regular blog posts If you have a website for your business, you might also benefit from having a company blog. While the pages on your website are static,  regular weekly blog posts add fresh content that helps to drive traffic to your website. A blog is a great way to […]

Recent Posts

  • Highlights from the WorkHackers Conference
  • Betsy Simpson Handcrafted Jewelry
  • Taking the First Steps to a Successful Content Marketing Plan
Clara Mathews

About Clara Mathews

Do you need help identifying blog topics, writing posts, or creating compelling website content for your business? Let’s talk about how I can help you with your copywriting and website content needs. For more information about my client … [Read More...]

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