These are just a few highlight from the WorkHacker Conference. The day was filled with so many useful presentations, including Tweet Like Pro from Lissa Duty, Giving Back to Get More and a lively closing keynote presentation by Mack McIngvale of Houston’s Gallery Furniture.
Taking the First Steps to a Successful Content Marketing Plan
The Basic Types of Content Marketing Regular blog posts If you have a website for your business, you might also benefit from having a company blog. While the pages on your website are static, regular weekly blog posts add fresh content that helps to drive traffic to your website. A blog is a great way to […]
Newsjacking Can Be Good For Your Brand If Done Right, or It can Be Tragic!
Newsjacking for your brand
The term Newsjacking, coined by David Meerman Scott refers to the act of leveraging a big news story or popular event to draw attention to your own content, product or brand.
How to Find a Content Marketing Copywriter
Not everyone on your staff has the ability or the time to create the amount of website content you need. Needless to say, you will need someone to write regular blog posts, white papers, landing pages, video scripts and other types of web content. You need to find a freelance copywriter or perhaps even a team of copywriters. Read the full post on Rocks Digital.
Live Blogging at the Rocks Digital Marketing Conference 2015
There were several informative and interesting presentations, along with a keynote presentation by Loren Baker (Search Engine Journal), Q&A panels, and a Geek Chat focusing on Wordpress site development and plugins.
What Type of Content is Right for Your Business?
Content is much more than blog posts. It includes everything from blog posts to Facebook updates, Pinterest boards, tweets and YouTube videos. And it seems like there is another new app, social media platform or technology every day.
5 Ways to Find Topics for Your Business Blog
After six months or even a year of starting your company’s blog you are struggling to find topics for your weekly blog post. You find yourself hastily publishing content that is not appealing to you or, most importantly, to your customers. What can you do to find topics for Your business blog?
How to Create An Effective Content Marketing Strategy
A good content marketing strategy is simply a plan for your online marketing that focuses on connecting with your customers and helping them to solve their problems.
If You Build Online Authority, They Will Come
Copyblogger recently ran a contest to win a ticket to their first ever Authority Conference and a guest post on their site. The challenge: to write a 250 word blog post with the prompt: “Why it’s essential to be an online authority.” This is my entry for the Copyblogger Authority Essay Contest:
18 Key Points and Actions Items from the 2013 State of Search Conference
At the recent State of Search Conference, more than 300 people met at the Hilton Hotel conference center in Richardson, Texas, to learn the latest on the topic of SEO (Search Engine Optimization) and how to use it to help businesses drive website traffic.