Clarabela Media

Content Marketing Copywriter - Dallas, Texas

  • Home
  • About
  • Portfolio
  • Copywriting Services
  • Testimonials
  • Blog
  • Contact
You are here: Home / Archives for Featured

Highlights from the WorkHackers Conference

April 13, 2016 by Clara Mathews

These are just a few highlight from the WorkHacker Conference. The day was filled with so many useful presentations, including Tweet Like Pro from Lissa Duty, Giving Back to Get More and a lively closing keynote presentation by Mack McIngvale of Houston’s Gallery Furniture.

Filed Under: Featured, Social Media

Taking the First Steps to a Successful Content Marketing Plan

March 14, 2016 by Clara Mathews

The Basic Types of Content Marketing Regular blog posts If you have a website for your business, you might also benefit from having a company blog. While the pages on your website are static,  regular weekly blog posts add fresh content that helps to drive traffic to your website. A blog is a great way to […]

Filed Under: Content Marketing, Featured

Newsjacking Can Be Good For Your Brand If Done Right, or It can Be Tragic!

March 7, 2016 by Clara Mathews

Newsjacking for your brand

The term Newsjacking, coined by David Meerman Scott refers to the act of leveraging a big news story or popular event to draw attention to your own content, product or brand.

Filed Under: Content Marketing, Featured Tagged With: Rocks Digital

How to Find a Content Marketing Copywriter

November 16, 2015 by Clara Mathews

Not everyone on your staff has the ability or the time to create the amount of website content you need. Needless to say, you will need someone to write regular blog posts, white papers, landing pages, video scripts and other types of web content. You need to find a freelance copywriter or perhaps even a team of copywriters. Read the full post on Rocks Digital.

Filed Under: Content Marketing, Featured, Website Copywriting

Live Blogging at the Rocks Digital Marketing Conference 2015

July 6, 2015 by Clara Mathews

There were several informative and interesting presentations, along with a keynote presentation by Loren Baker (Search Engine Journal), Q&A panels, and a Geek Chat focusing on Wordpress site development and plugins.

Filed Under: Content Marketing, Featured Tagged With: Rocks Digital

What Type of Content is Right for Your Business?

October 2, 2014 by Clara Mathews

Content is much more than blog posts. It includes everything from blog posts to Facebook updates, Pinterest boards, tweets and YouTube videos. And it seems like there is another new app, social media platform or technology every day.

Filed Under: Content Marketing, Featured

5 Ways to Find Topics for Your Business Blog

September 18, 2014 by Clara Mathews

After six months or even a year of starting your company’s blog you are struggling to find topics for your weekly blog post. You find yourself hastily publishing content that is not appealing to you or, most importantly, to your customers. What can you do to find topics for Your business blog?

Filed Under: Blogging, Content Marketing, Featured Tagged With: buyer persona, editorial calendar

How to Create An Effective Content Marketing Strategy

January 30, 2014 by Clara Mathews

A good content marketing strategy is simply a plan for your online marketing that focuses on connecting with your customers and helping them to solve their problems.

Filed Under: Content Marketing, Content Strategy, Featured

If You Build Online Authority, They Will Come

January 6, 2014 by Clara Mathews

Copyblogger essay Contest

Copyblogger recently ran a contest to win a ticket to their first ever Authority Conference and a guest post on their site. The challenge: to write a 250 word blog post with the prompt: “Why it’s essential to be an online authority.” This is my entry for the Copyblogger Authority Essay Contest:

Filed Under: Content Marketing, Featured, Website Copywriting Tagged With: Copyblogger

18 Key Points and Actions Items from the 2013 State of Search Conference

December 11, 2013 by Clara Mathews

At the recent State of Search Conference, more than 300 people met at the Hilton Hotel conference center in Richardson, Texas, to learn the latest on the topic of SEO (Search Engine Optimization) and how to use it to help businesses drive website traffic.

Filed Under: Featured, SEO

About Clara Mathews

Clara Mathews is a website copywriter for hospitality and service-based businesses who uses storytelling to create compelling content for hospitality and service-based business clients, focusing on website content and long-form blog posts. Read More…

FREE Newsletter

Sign up for the latest Content Strategy Tips.

Follow Me

FacebookGoogleLinkedinTwitter

Taking the First Steps to a Successful Content Marketing Plan

The Basic Types of Content Marketing Regular blog posts If you have a website for your business, you might also benefit from having a company blog. While the pages on your website are static,  regular weekly blog posts add fresh content that helps to drive traffic to your website. A blog is a great way to […]

Recent Posts

  • Highlights from the WorkHackers Conference
  • Betsy Simpson Handcrafted Jewelry
  • Taking the First Steps to a Successful Content Marketing Plan
Clara Mathews

About Clara Mathews

Do you need help identifying blog topics, writing posts, or creating compelling website content for your business? Let’s talk about how I can help you with your copywriting and website content needs. For more information about my client … [Read More...]

Copyright © 2023 · Modern Portfolio Pro Theme on Genesis Framework · WordPress · Log in