Clarabela Media

Content Marketing Copywriter - Dallas, Texas

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You are here: Home / Archives for Website Copywriting

How to Find a Content Marketing Copywriter

November 16, 2015 by Clara Mathews

Not everyone on your staff has the ability or the time to create the amount of website content you need. Needless to say, you will need someone to write regular blog posts, white papers, landing pages, video scripts and other types of web content. You need to find a freelance copywriter or perhaps even a team of copywriters. Read the full post on Rocks Digital.

Filed Under: Content Marketing, Featured, Website Copywriting

5 Ways to Find Topics for Your Business Blog

September 18, 2014 by Clara Mathews

After six months or even a year of starting your company’s blog you are struggling to find topics for your weekly blog post. You find yourself hastily publishing content that is not appealing to you or, most importantly, to your customers. What can you do to find topics for Your business blog?

Filed Under: Blogging, Content Marketing, Featured Tagged With: buyer persona, editorial calendar

If You Build Online Authority, They Will Come

January 6, 2014 by Clara Mathews

Copyblogger essay Contest

Copyblogger recently ran a contest to win a ticket to their first ever Authority Conference and a guest post on their site. The challenge: to write a 250 word blog post with the prompt: “Why it’s essential to be an online authority.” This is my entry for the Copyblogger Authority Essay Contest:

Filed Under: Content Marketing, Featured, Website Copywriting Tagged With: Copyblogger

Guest Blogging: DignityZine

December 12, 2013 by Clara Mathews

In addition to writing website content for clients, Clara Mathews has written guest posts for DignityZine. The online ‘zine’ focuses on woman that provides a balance between entertainment and enlightenment for intelligent women.

Filed Under: Blogging Tagged With: guest blogging

Are You Making Goofy Grammar Errors?

March 8, 2012 by Clara Mathews

Thanks to Brian Clark at Copyblogger for this cool inforgraphic on the 15 Grammar Goofs That Make You Look Silly. Some of these are very common errors. But if you make these grammar goofs online, it could affect how your and or your business are perceived. What other grammatical errors are problems for you?

Filed Under: Website Copywriting

What I Did For Love

January 16, 2012 by Clara Mathews

I love writing. The words, the stories, the sound of the language and even the clicking of my keyboard when I have a great idea and the words are flying from my fingers faster than I can type. So many possiblities.

Filed Under: Website Copywriting

You Have A Blog…Now What?

May 12, 2011 by Clara Mathews

You finally took the steps to set up your WordPress blog and now you are asking yourself, “What Do I Do Now?”

Filed Under: Blogging Tagged With: Darren Rowse, Problogger

Men With Pens: Analyze A Top Blog In Your Niche

August 1, 2010 by Clara Mathews

Today’s  task in the 31 Days to Build a Better Blog challenge is analyzing a top blog in my niche. My Google Reader is full of blogs about writing, social media and freelancing. Men With Pens has more than 28,000 monthly subscribers and is certainly one of the top blogs in my niche. They were #2 […]

Filed Under: Blogging

The First Step to a Better Blog

July 19, 2010 by Clara Mathews

Along with other lady bloggers at the SITS Girls Community on BlogFrog, I am taking on ProBlogger’s Build a Better Blog in 31 Days Challenge. Each day, starting July 19th, I will focus on a different task and lesson to improve my blogging. It will be a very full month of writing for me. So, stay tuned to see what happens in the next 31 days.

Filed Under: Blogging, Content Strategy

About Clara Mathews

Clara Mathews is a website copywriter for hospitality and service-based businesses who uses storytelling to create compelling content for hospitality and service-based business clients, focusing on website content and long-form blog posts. Read More…

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Taking the First Steps to a Successful Content Marketing Plan

The Basic Types of Content Marketing Regular blog posts If you have a website for your business, you might also benefit from having a company blog. While the pages on your website are static,  regular weekly blog posts add fresh content that helps to drive traffic to your website. A blog is a great way to […]

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Clara Mathews

About Clara Mathews

Finding the time to write blog posts and website content and regularly update your social media profiles can be a challenge while running your business. Do you need help identifying blog topics, writing posts, or creating compelling website … [Read More...]

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