A good content marketing strategy is simply a plan for your online marketing that focuses on connecting with your customers and helping them to solve their problems.
At the recent State of Search Conference, more than 300 people met at the Hilton Hotel conference center in Richardson, Texas, to learn the latest on the topic of SEO (Search Engine Optimization) and how to use it to help businesses drive website traffic.
Buyer personas empower companies to create more meaningful blog posts, webinars, white papers, events and other marketing materials. They describe what your potential customer fears, values, wants and expects when they shop.
Along with other lady bloggers at the SITS Girls Community on BlogFrog, I am taking on ProBlogger’s Build a Better Blog in 31 Days Challenge. Each day, starting July 19th, I will focus on a different task and lesson to improve my blogging. It will be a very full month of writing for me. So, stay tuned to see what happens in the next 31 days.