Clarabela Media

Content Marketing Copywriter - Dallas, Texas

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How to Create An Effective Content Marketing Strategy

January 30, 2014 by Clara Mathews

A good content marketing strategy is simply a plan for your online marketing that focuses on connecting with your customers and helping them to solve their problems.

Filed Under: Content Marketing, Content Strategy, Featured

18 Key Points and Actions Items from the 2013 State of Search Conference

December 11, 2013 by Clara Mathews

At the recent State of Search Conference, more than 300 people met at the Hilton Hotel conference center in Richardson, Texas, to learn the latest on the topic of SEO (Search Engine Optimization) and how to use it to help businesses drive website traffic.

Filed Under: Featured, SEO

Using Customer Service to Create Buyer Personas

November 15, 2012 by Clara Mathews

Buyer personas empower companies to create more meaningful blog posts, webinars, white papers, events and other marketing materials. They describe what your potential customer fears, values, wants and expects when they shop.

Filed Under: Content Strategy Tagged With: buyer personas

The First Step to a Better Blog

July 19, 2010 by Clara Mathews

Along with other lady bloggers at the SITS Girls Community on BlogFrog, I am taking on ProBlogger’s Build a Better Blog in 31 Days Challenge. Each day, starting July 19th, I will focus on a different task and lesson to improve my blogging. It will be a very full month of writing for me. So, stay tuned to see what happens in the next 31 days.

Filed Under: Blogging, Content Strategy

About Clara Mathews

Clara Mathews is a website copywriter for hospitality and service-based businesses who uses storytelling to create compelling content for hospitality and service-based business clients, focusing on website content and long-form blog posts. Read More…

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Taking the First Steps to a Successful Content Marketing Plan

The Basic Types of Content Marketing Regular blog posts If you have a website for your business, you might also benefit from having a company blog. While the pages on your website are static,  regular weekly blog posts add fresh content that helps to drive traffic to your website. A blog is a great way to […]

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Clara Mathews

About Clara Mathews

Do you need help identifying blog topics, writing posts, or creating compelling website content for your business? Let’s talk about how I can help you with your copywriting and website content needs. For more information about my client … [Read More...]

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