Clarabela Media

Content Marketing Copywriter - Dallas, Texas

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Live Blogging at the Rocks Digital Marketing Conference 2015

July 6, 2015 by Clara Mathews

There were several informative and interesting presentations, along with a keynote presentation by Loren Baker (Search Engine Journal), Q&A panels, and a Geek Chat focusing on Wordpress site development and plugins.

Filed Under: Content Marketing, Featured Tagged With: Rocks Digital

Contributing Writer: Rocks Digital

November 18, 2014 by Clara Mathews

As Contributing Writer for the Rocks Digital website, I write a monthly blog post which focuses on various aspect of content creation, content marketing, as well as social media. Here are a few of my recent blog posts:

Filed Under: Portfolio Tagged With: Contributing Writer, guest blogging

What Type of Content is Right for Your Business?

October 2, 2014 by Clara Mathews

Content is much more than blog posts. It includes everything from blog posts to Facebook updates, Pinterest boards, tweets and YouTube videos. And it seems like there is another new app, social media platform or technology every day.

Filed Under: Content Marketing, Featured

5 Ways to Find Topics for Your Business Blog

September 18, 2014 by Clara Mathews

After six months or even a year of starting your company’s blog you are struggling to find topics for your weekly blog post. You find yourself hastily publishing content that is not appealing to you or, most importantly, to your customers. What can you do to find topics for Your business blog?

Filed Under: Blogging, Content Marketing, Featured Tagged With: buyer persona, editorial calendar

How to Make a Great Restaurant Website

April 14, 2014 by Clara Mathews

Loud music, Flash, wild and crazy graphics…These are just a few things that turn customers off when they visit your restaurant’s website.

During my years as a Corporate Concierge, I must have visited hundreds, maybe even thousand of restaurant and other hospitality-oriented websites and believe me when I say most of them were good, but some were bad and many were just really bad.

Filed Under: Content Marketing, Website Design

How to Create An Effective Content Marketing Strategy

January 30, 2014 by Clara Mathews

A good content marketing strategy is simply a plan for your online marketing that focuses on connecting with your customers and helping them to solve their problems.

Filed Under: Content Marketing, Content Strategy, Featured

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About Clara Mathews

Clara Mathews is a website copywriter for hospitality and service-based businesses who uses storytelling to create compelling content for hospitality and service-based business clients, focusing on website content and long-form blog posts. Read More…

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Taking the First Steps to a Successful Content Marketing Plan

The Basic Types of Content Marketing Regular blog posts If you have a website for your business, you might also benefit from having a company blog. While the pages on your website are static,  regular weekly blog posts add fresh content that helps to drive traffic to your website. A blog is a great way to […]

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Clara Mathews

About Clara Mathews

Do you need help identifying blog topics, writing posts, or creating compelling website content for your business? Let’s talk about how I can help you with your copywriting and website content needs. For more information about my client … [Read More...]

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