Clarabela Media

Content Marketing Copywriter - Dallas, Texas

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Clara Mathews is the web content copywriter,  professional blogger and social media nerd.You can find Clara at Clarabela Media and Just Chick Flicks. Connect with Clara on Google+

How to Make a Great Restaurant Website

April 14, 2014 by Clara Mathews

How to Make a Great Restaurant Website

Loud music, Flash, wild and crazy graphics…These are just a few things that turn customers off when they visit your restaurant’s website.

During my years as a Corporate Concierge, I must have visited hundreds, maybe even thousand of restaurant and other hospitality-oriented websites and believe me when I say most of them were good, but some were bad and many were just really bad.

Filed Under: Content Marketing, Website Design

How to Create An Effective Content Marketing Strategy

January 30, 2014 by Clara Mathews

How to Create An Effective Content Marketing Strategy

A good content marketing strategy is simply a plan for your online marketing that focuses on connecting with your customers and helping them to solve their problems.

Filed Under: Content Marketing, Content Strategy, Featured

Twitter: What is it and Why You Need It

January 6, 2014 by Clara Mathews

Twitter: What is it and Why You Need It

Don’t be afraid to try Twitter. Despite what you may have heard, Twitter is not full of people talking about what they ate for lunch.

Filed Under: Social Media Tagged With: Twitter

If You Build Online Authority, They Will Come

January 6, 2014 by Clara Mathews

If You Build Online Authority, They Will Come

Copyblogger recently ran a contest to win a ticket to their first ever Authority Conference and a guest post on their site. The challenge: to write a 250 word blog post with the prompt: “Why it’s essential to be an online authority.” This is my entry for the Copyblogger Authority Essay Contest:

Filed Under: Content Marketing, Featured, Website Copywriting Tagged With: Copyblogger

Guest Blogging: DignityZine

December 12, 2013 by Clara Mathews

Guest Blogging: DignityZine

In addition to writing website content for clients, Clara Mathews has written guest posts for DignityZine. The online ‘zine’ focuses on woman that provides a balance between entertainment and enlightenment for intelligent women.

Filed Under: Blogging Tagged With: guest blogging

18 Key Points and Actions Items from the 2013 State of Search Conference

December 11, 2013 by Clara Mathews

18 Key Points and Actions Items from the 2013 State of Search Conference

At the recent State of Search Conference, more than 300 people met at the Hilton Hotel conference center in Richardson, Texas, to learn the latest on the topic of SEO (Search Engine Optimization) and how to use it to help businesses drive website traffic.

Filed Under: Featured, SEO

Caribou Coffee Career Site

June 12, 2013 by Clara Mathews

Caribou Coffee Career Site

Website Content Copywriting Caribou Coffee is a retail coffee chain in the midwestern United States. The project included writing website content,  job descriptions and tag lines for the Caribou Cofffee’s career site. 

Filed Under: Portfolio

Rutherford’s Design

June 12, 2013 by Clara Mathews

Rutherford’s Design

I updated Rutherford’s old Flash website with Wordpress and a Studiopress theme. I also wrote all of the website content, including the employee bios, monthly blog posts, email newsletters, and social media updates.

Filed Under: Content Marketing

My Personal Valet

March 4, 2013 by Clara Mathews

My Personal Valet

My Personal Valet is a personal concierge services business located in Dallas, Texas.

Filed Under: Content Marketing

Using Customer Service to Create Buyer Personas

November 15, 2012 by Clara Mathews

Using Customer Service to Create Buyer Personas

Buyer personas empower companies to create more meaningful blog posts, webinars, white papers, events and other marketing materials. They describe what your potential customer fears, values, wants and expects when they shop.

Filed Under: Content Strategy Tagged With: buyer personas

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About Clara Mathews

Clara Mathews is a freelance copywriter, ghostwriter and professional blogger who helps businesses build their online presence with content marketing and social media. Clara has been a contributor to online publications such as Rocks Digital, the State of Search and the Dallas - Fort Worth Search Engine Marketing Association.

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Taking the  First Steps to a Successful Content Marketing Plan

Taking the First Steps to a Successful Content Marketing Plan

The Basic Types of Content Marketing Regular blog posts If you have a website for your business, you might also benefit from having a company blog. While the pages on your website are static,  regular weekly blog posts add fresh content that helps to drive traffic to your website. A blog is a great way to […]

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Clara Mathews

About Clara Mathews

Finding the time to write blog posts, website content and regularly update your social media profiles can be a challenge while you are busy running your business. Do you need help identifying blog topics, writing posts or creating compelling website … [Read More...]

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