Clarabela Media

Content Marketing Copywriter - Dallas, Texas

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About Clara Mathews

Clara Mathews is a website content copywriter for hospitality and service-based businesses. You can find Clara at Clarabela Media and Freelancer's Lifestyle. Connect with Clara on Twitter and Google+

Highlights from the WorkHackers Conference

April 13, 2016 by Clara Mathews

These are just a few highlight from the WorkHacker Conference. The day was filled with so many useful presentations, including Tweet Like Pro from Lissa Duty, Giving Back to Get More and a lively closing keynote presentation by Mack McIngvale of Houston’s Gallery Furniture.

Filed Under: Featured, Social Media

Betsy Simpson Handcrafted Jewelry

April 12, 2016 by Clara Mathews

Betsy Simpson Logo

Betsy Simpson is the  jewelry designer for Betsy Simpson Handcrafted Jewelry.  She needed an updated  and mobile responsive website design. I updated the old website with WordPress and a Studiopress theme.  The new design was a more modern, feminine and visually appealing website. I also wrote all of the website content, including many of the jewelry […]

Filed Under: Portfolio

Taking the First Steps to a Successful Content Marketing Plan

March 14, 2016 by Clara Mathews

The Basic Types of Content Marketing Regular blog posts If you have a website for your business, you might also benefit from having a company blog. While the pages on your website are static,  regular weekly blog posts add fresh content that helps to drive traffic to your website. A blog is a great way to […]

Filed Under: Content Marketing, Featured

Newsjacking Can Be Good For Your Brand If Done Right, or It can Be Tragic!

March 7, 2016 by Clara Mathews

Newsjacking for your brand

The term Newsjacking, coined by David Meerman Scott refers to the act of leveraging a big news story or popular event to draw attention to your own content, product or brand.

Filed Under: Content Marketing, Featured Tagged With: Rocks Digital

How to Find a Content Marketing Copywriter

November 16, 2015 by Clara Mathews

Not everyone on your staff has the ability or the time to create the amount of website content you need. Needless to say, you will need someone to write regular blog posts, white papers, landing pages, video scripts and other types of web content. You need to find a freelance copywriter or perhaps even a team of copywriters. Read the full post on Rocks Digital.

Filed Under: Content Marketing, Featured, Website Copywriting

Terracare Associates Blog

September 4, 2015 by Clara Mathews

Clarabela Media wrote monthly blog posts, email newsletters and social media management updates for the Terracare Associates Twitter, Facebook, and Linkedin profiles.

Filed Under: Content Marketing

Live Blogging at the Rocks Digital Marketing Conference 2015

July 6, 2015 by Clara Mathews

There were several informative and interesting presentations, along with a keynote presentation by Loren Baker (Search Engine Journal), Q&A panels, and a Geek Chat focusing on Wordpress site development and plugins.

Filed Under: Content Marketing, Featured Tagged With: Rocks Digital

Contributing Writer: Rocks Digital

November 18, 2014 by Clara Mathews

As Contributing Writer for the Rocks Digital website, I write a monthly blog post which focuses on various aspect of content creation, content marketing, as well as social media. Here are a few of my recent blog posts:

Filed Under: Portfolio Tagged With: Contributing Writer, guest blogging

What Type of Content is Right for Your Business?

October 2, 2014 by Clara Mathews

Content is much more than blog posts. It includes everything from blog posts to Facebook updates, Pinterest boards, tweets and YouTube videos. And it seems like there is another new app, social media platform or technology every day.

Filed Under: Content Marketing, Featured

5 Ways to Find Topics for Your Business Blog

September 18, 2014 by Clara Mathews

After six months or even a year of starting your company’s blog you are struggling to find topics for your weekly blog post. You find yourself hastily publishing content that is not appealing to you or, most importantly, to your customers. What can you do to find topics for Your business blog?

Filed Under: Blogging, Content Marketing, Featured Tagged With: buyer persona, editorial calendar

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About Clara Mathews

Clara Mathews is a website copywriter for hospitality and service-based businesses who uses storytelling to create compelling content for hospitality and service-based business clients, focusing on website content and long-form blog posts. Read More…

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Taking the First Steps to a Successful Content Marketing Plan

The Basic Types of Content Marketing Regular blog posts If you have a website for your business, you might also benefit from having a company blog. While the pages on your website are static,  regular weekly blog posts add fresh content that helps to drive traffic to your website. A blog is a great way to […]

Recent Posts

  • Highlights from the WorkHackers Conference
  • Betsy Simpson Handcrafted Jewelry
  • Taking the First Steps to a Successful Content Marketing Plan
Clara Mathews

About Clara Mathews

Do you need help identifying blog topics, writing posts, or creating compelling website content for your business? Let’s talk about how I can help you with your copywriting and website content needs. For more information about my client … [Read More...]

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