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Taking the First Steps to a Successful Content Marketing Plan

March 14, 2016 by Clara Mathews

One Step at a Time

The Basic Types of Content Marketing

Regular blog posts

If you have a website for your business, you might also benefit from having a company blog. While the pages on your website are static,  regular weekly blog posts add fresh content that helps to drive traffic to your website.

A blog is a great way to provide useful information for your customer, as well sharing company/product information.

Guest blog posts

You may be wondering why you would want to publish content on someone else’s blog? Publishing your content on a blog in a related industry gives you access to their audience and expand your online presence.

Think of it this way: A retail store that sells fabrics and trims could write a guest post about ways to use pom-pom fringe for a quilting, crafters or home decor DIY blog. This is an audience who would be interested in that topic, but you might not reach on your own blog.

Case studies

Show the value of your product or service through tangible facts. Case studies are the perfect way to demonstrate what you offer. Show your clients how you’ve helped others as an example of how you can help them.

 

Social Media Content

Are you using social media as part of your content marketing plan? If not, you are missing the boat.

Social media is much more than cat videos and telling people what you had for lunch. Social sharing sites like Facebook, Twitter, Snapchat and others can help you to build a community around your business.

Here are a few examples of what you can do:

  • Personal Linkedin Profile and Pulse for personal branding
  • Linkedin Business Page for building authority
  • Twitter for branding and audience engagement
  • Facebook Business Page  for branding and audience engagement
  • Email Newsletter for gathering leads
  • Restaurants, retail stores, and other product-oriented businesses may want to have a Pinterest account. The visually rich nature of Pinterest is perfect for promoting your products.
  • Instagram is another good option for sharing photos and short videos

You Don’t Have to Do It All

But don’t worry. It is not necessary to spend the time and money to process content on every online outlet. You don’t have to be everywhere…just where your customers are. To have a well-rounded online presence, start with the basics and add more as they are needed.

Contact Clarabela Media to learn more about creating a successful content marketing plan for your business.
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Filed Under: Content Marketing, Featured

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About Me

Clara Mathews is a web content copywriter and professional blogger. You can find Clara at Clarabela Media and Freelancer's Lifestyle. Connect with Clara on Twitter and Google+ Read More…

About Clara Mathews

Clara Mathews is a freelance copywriter, ghostwriter and professional blogger who helps businesses build their online presence with content marketing and social media. Clara has been a contributor to online publications such as Rocks Digital, the State of Search and the Dallas - Fort Worth Search Engine Marketing Association.

Client Testimonials

Clara is a social media butterfly.  She has quickly learned the ins and outs of these new technologies and uses them to help her clients effectively communicate and interact with their targeted audiences.

In one year, she has increased the activity, awareness and traffic to My Personal Valet’s social media pages.  Clara understands what we want to communicate.  Thanks to her, our message is being broadcast daily.

MPV logo

Paula SteinPresident
My Personal Valet 
Time & Life Management ServicesDallas, TX.

Clara Mathews is connected!  She has her pulse on the things that are happening and makes sure that other people know about them, too, using many forms of social media as well as her blog.

Clara understands the importance of social media and a strong web presence and she has the know-how to make it happen.  I’ve gone to her many times to talk about the latest and best forms of on-line advertising and “getting the word out.

Scott SmithermanCorporate Concierge Member Whole Foods MarketDallas, TX.

Clara is a top professional content marketer that understands how to employ content development to achieve required SEO results.

The research Clara does is comprehensive and her topics are always relevant to the interest of her client’s customer. Clara’s marketing skills together with her professional approach to her work is why I value our relationship.

Denis O'NeilOLinksDallas, TX

Clara is an expert in social media and social media strategy. She keeps up on the latest trends and best practices in all the digital platforms.

Clara has worked with our company for over four years and understands and knows the industry. She keeps abreast of any risks with posts and makes recommendations on how best to respond.

Clara also writes. She has written well into the hundred plus blogs for both VMC Landscape and Terracare Associates. Clara is timely, relevant and the highest of integri…

Cristin TarrMarketing BSC Group.bizTerracare AssociatesLittleton, CO

Clara has a strong passion for social media and is very well versed best practices. She was always dedicated and punctual with her work. Clara was also specially adept at growing a quality community for NeoSpire.

Joy Hays (Nguyen)Director of Digital and Social Media at AT&TDirector of Digital and Social Media at AT&TDallas, TX

Our previous website was not visually appealing. It was also not optimized for today’s mobile devices.

Clara was able to get us a new customized website design that attracted more attention to our products and services. The blog posts, social media updates and email newsletters helped to promote our events and bring traffic into our store.

Rutherfords logo

Robert RutherfordOwnerRutherford’s DesignDallas, TX

One of the main problems we were having was displaying a professional website for my clients so that they would consider us as legitimate as some of the larger electrical contractors. Clara Mathews at Clarabela Media created a new website that looked, in our opinion, as good as our competitors.

The other problem we were having was getting people in contact with us via our website. Ms. Matthew created links to our email addresses that provided prompt response time for our clients.

We need to upda…

Zackary JarmonOwnerProvidence ElectricDallas, TX
Brian Medina

I was in need of a copywriter for several recruitment career site projects. Clara came to the rescue for these projects. Through her writing we were able to capture our client’s unique company culture and tell the story through our recruitment branded employee career sites.

In the past, we worked with a client’s marketing department and client recruiter to come up with content. Clara helped us save time and money.

I met Clara at the Dallas Social Media Club meeting one night. We struck up a conv…

Brian Medina
Director of Business Development & President-Dallas/Fort Worth Search Engine Marketing AssociationSelf Opportunity, IncDallas, TX.

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Taking the  First Steps to a Successful Content Marketing Plan

Taking the First Steps to a Successful Content Marketing Plan

The Basic Types of Content Marketing Regular blog posts If you have a website for your business, you might also benefit from having a company blog. While the pages on your website are static,  regular weekly blog posts add fresh content that helps to drive traffic to your website. A blog is a great way to […]

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Testimonials

Clara is an expert in social media and social media strategy. She keeps up on the latest trends and best practices in all the digital platforms.

Clara has worked with our company for over four years a…

Cristin TarrMarketing BSC Group.bizTerracare AssociatesLittleton, CO

One of the main problems we were having was displaying a professional website for my clients so that they would consider us as legitimate as some of the larger electrical contractors. Clara Mathews at…

Zackary JarmonOwnerProvidence ElectricDallas, TX

Clara is a social media butterfly.  She has quickly learned the ins and outs of these new technologies and uses them to help her clients effectively communicate and interact with their targeted audi…

Paula SteinPresident
My Personal Valet 
Time & Life Management ServicesDallas, TX.

Our previous website was not visually appealing. It was also not optimized for today’s mobile devices.

Clara was able to get us a new customized website design that attracted more attention to our pro…

Robert RutherfordOwnerRutherford’s DesignDallas, TX

I was in need of a copywriter for several recruitment career site projects. Clara came to the rescue for these projects. Through her writing we were able to capture our client’s unique company cult…

Brian Medina
Director of Business Development & President-Dallas/Fort Worth Search Engine Marketing AssociationSelf Opportunity, IncDallas, TX.

Clara Mathews is connected!  She has her pulse on the things that are happening and makes sure that other people know about them, too, using many forms of social media as well as her blog.

Clara under…

Scott SmithermanCorporate Concierge Member Whole Foods MarketDallas, TX.

Clara has a strong passion for social media and is very well versed best practices. She was always dedicated and punctual with her work. Clara was also specially adept at growing a quality community f…

Joy Hays (Nguyen)Director of Digital and Social Media at AT&TDirector of Digital and Social Media at AT&TDallas, TX

Clara is a top professional content marketer that understands how to employ content development to achieve required SEO results.

The research Clara does is comprehensive and her topics are always rele…

Denis O'NeilOLinksDallas, TX
Clara Mathews

About Clara Mathews

Finding the time to write blog posts, website content and regularly update your social media profiles can be a challenge while you are busy running your business. Do you need help identifying blog topics, writing posts or creating compelling website … [Read More...]

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