Clarabela Media

Content Marketing Copywriter - Dallas, Texas

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5 Ways to Find Topics for Your Business Blog

September 18, 2014 by Clara Mathews

5 Ways to Find Topics for Your Business Blog

After six months or even a year of starting your company’s blog you are struggling to find topics for your weekly blog post. You find yourself hastily publishing content that is not appealing to you or, most importantly, to your customers. What can you do to find topics for Your business blog?

Filed Under: Blogging, Content Marketing, Featured Tagged With: buyer persona, editorial calendar

About Clara Mathews

Clara Mathews is a freelance copywriter, ghostwriter and professional blogger who helps businesses build their online presence with content marketing and social media. Clara has been a contributor to online publications such as Rocks Digital, the State of Search and the Dallas - Fort Worth Search Engine Marketing Association.

Client Testimonials

Clara is an expert in social media and social media strategy. She keeps up on the latest trends and best practices in all the digital platforms.

Clara has worked with our company for over four years and understands and knows the industry. She keeps abreast of any risks with posts and makes recommendations on how best to respond.

Clara also writes. She has written well into the hundred plus blogs for both VMC Landscape and Terracare Associates. Clara is timely, relevant and the highest of integri…

Cristin TarrMarketing BSC Group.bizTerracare AssociatesLittleton, CO

Clara has a strong passion for social media and is very well versed best practices. She was always dedicated and punctual with her work. Clara was also specially adept at growing a quality community for NeoSpire.

Joy Hays (Nguyen)Director of Digital and Social Media at AT&TDirector of Digital and Social Media at AT&TDallas, TX

Our previous website was not visually appealing. It was also not optimized for today’s mobile devices.

Clara was able to get us a new customized website design that attracted more attention to our products and services. The blog posts, social media updates and email newsletters helped to promote our events and bring traffic into our store.

Rutherfords logo

Robert RutherfordOwnerRutherford’s DesignDallas, TX

Clara Mathews is connected!  She has her pulse on the things that are happening and makes sure that other people know about them, too, using many forms of social media as well as her blog.

Clara understands the importance of social media and a strong web presence and she has the know-how to make it happen.  I’ve gone to her many times to talk about the latest and best forms of on-line advertising and “getting the word out.

Scott SmithermanCorporate Concierge Member Whole Foods MarketDallas, TX.

Clara is a top professional content marketer that understands how to employ content development to achieve required SEO results.

The research Clara does is comprehensive and her topics are always relevant to the interest of her client’s customer. Clara’s marketing skills together with her professional approach to her work is why I value our relationship.

Denis O'NeilOLinksDallas, TX

Clara is a social media butterfly.  She has quickly learned the ins and outs of these new technologies and uses them to help her clients effectively communicate and interact with their targeted audiences.

In one year, she has increased the activity, awareness and traffic to My Personal Valet’s social media pages.  Clara understands what we want to communicate.  Thanks to her, our message is being broadcast daily.

MPV logo

Paula SteinPresident
My Personal Valet 
Time & Life Management ServicesDallas, TX.
Brian Medina

I was in need of a copywriter for several recruitment career site projects. Clara came to the rescue for these projects. Through her writing we were able to capture our client’s unique company culture and tell the story through our recruitment branded employee career sites.

In the past, we worked with a client’s marketing department and client recruiter to come up with content. Clara helped us save time and money.

I met Clara at the Dallas Social Media Club meeting one night. We struck up a conv…

Brian Medina
Director of Business Development & President-Dallas/Fort Worth Search Engine Marketing AssociationSelf Opportunity, IncDallas, TX.

One of the main problems we were having was displaying a professional website for my clients so that they would consider us as legitimate as some of the larger electrical contractors. Clara Mathews at Clarabela Media created a new website that looked, in our opinion, as good as our competitors.

The other problem we were having was getting people in contact with us via our website. Ms. Matthew created links to our email addresses that provided prompt response time for our clients.

We need to upda…

Zackary JarmonOwnerProvidence ElectricDallas, TX

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Taking the  First Steps to a Successful Content Marketing Plan

Taking the First Steps to a Successful Content Marketing Plan

The Basic Types of Content Marketing Regular blog posts If you have a website for your business, you might also benefit from having a company blog. While the pages on your website are static,  regular weekly blog posts add fresh content that helps to drive traffic to your website. A blog is a great way to […]

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Testimonials

Clara Mathews is connected!  She has her pulse on the things that are happening and makes sure that other people know about them, too, using many forms of social media as well as her blog.

Clara under…

Scott SmithermanCorporate Concierge Member Whole Foods MarketDallas, TX.

Clara is a top professional content marketer that understands how to employ content development to achieve required SEO results.

The research Clara does is comprehensive and her topics are always rele…

Denis O'NeilOLinksDallas, TX

Clara is a social media butterfly.  She has quickly learned the ins and outs of these new technologies and uses them to help her clients effectively communicate and interact with their targeted audi…

Paula SteinPresident
My Personal Valet 
Time & Life Management ServicesDallas, TX.

Our previous website was not visually appealing. It was also not optimized for today’s mobile devices.

Clara was able to get us a new customized website design that attracted more attention to our pro…

Robert RutherfordOwnerRutherford’s DesignDallas, TX

Clara is an expert in social media and social media strategy. She keeps up on the latest trends and best practices in all the digital platforms.

Clara has worked with our company for over four years a…

Cristin TarrMarketing BSC Group.bizTerracare AssociatesLittleton, CO

Clara has a strong passion for social media and is very well versed best practices. She was always dedicated and punctual with her work. Clara was also specially adept at growing a quality community f…

Joy Hays (Nguyen)Director of Digital and Social Media at AT&TDirector of Digital and Social Media at AT&TDallas, TX

I was in need of a copywriter for several recruitment career site projects. Clara came to the rescue for these projects. Through her writing we were able to capture our client’s unique company cult…

Brian Medina
Director of Business Development & President-Dallas/Fort Worth Search Engine Marketing AssociationSelf Opportunity, IncDallas, TX.

One of the main problems we were having was displaying a professional website for my clients so that they would consider us as legitimate as some of the larger electrical contractors. Clara Mathews at…

Zackary JarmonOwnerProvidence ElectricDallas, TX
Clara Mathews

About Clara Mathews

Finding the time to write blog posts, website content and regularly update your social media profiles can be a challenge while you are busy running your business. Do you need help identifying blog topics, writing posts or creating compelling website … [Read More...]

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