Every Friday and Saturday night all of your tables are full. The bar is hopping and people are waiting in line to sit on the patio. Even your Thursday night business is pretty good. But, Monday, Tuesday, Wednesday night…crickets!
Does that sound familiar?
Almost any decent restaurant can have fairly good traffic during lunch and on weekend nights. So, unless you are closed during the week, you need to figure out a way to bring the people in and fill your tables every day.
In the movie Chef, starring Jon Favreau and Sofia Vergara, the fine dining chef turned food truck owner learns a few valuable lessons about how important social media can be. to the success of a business.
- Lesson #1: Don’t get into arguments with food critics on Twitter. (That goes for Facebook, Yelp, etc.)
- Lesson #2: What you say on social media is not private. What happens on social media spreads like a wildfire on the Texas prairie.
- Lesson #3: Social media done the right way can gather a community of loyal customers
Are you using the power of social media to promote your hospitality business?
What Can You Do to Bring More Customers into Your Restaurant?
What about your website? When was the last time you updated it fresh content?
You could completely rewrite the content of your website to help attract more customer with your website.
What about spending hours posting photos of your food and beverages on social media?
You could do a variety of different things. But who has time for that when you are busy trying to run a business?
How can you attract new customers with content marketing and social media
The growth of mobile phones and devices means that people are making decisions about “Where are we going for dinner tonight?” or “Does this restaurant have a vegan or gluten-free menu?” In fact, more than 60% of consumers search the intent using a mobile device.
How can you take advantage of this information to grow your business?
- Is your website content optimized so that people can find you in an online search?
- Is your website mobile-friendly?
- Are your social media profiles visual on your website and on your menus?
- Do you know what types of photos, tweets, and updates people are sharing about your restaurant?
Social Media Services for the Hospitality Industry
Social media is just the beginning of promoting your business online. It is more than just putting some stuff on Twitter. Social media is like a friendship. How long would you have a friend if you only talked about yourself?
Of course, you want to promote your business and using social media is an excellent want to do it.
- Create a custom social media strategy plan and determine the best ways to connect with both new and your regular customers
- Use regular social media updates to keep your business in the minds of your customers
- Monitor mentions about your business across various social media channels
Copywriting and Social Media Services for the Hospitality Industry
Blogs and website content to inform customers about you special events, happy hour and lunch specials. Google, Yahoo, Bing and other search engines are like hungry babies. They are always hungry and you have to feed them fresh, new content on a regular basis.
That means adding regular blog posts and other content to your website.
What do you do when you have a new menu item or want to promote a new catering package?
If a potential customer is looking for the best place for a corporate event or a bridal shower, do you?
About My Services
I spent more than 12 years in the hospitality business as a Corporate Concierge in upscale commercial office buildings in Dallas, Texas. I also worked as a marketing assistant in the home entertainment industry for companies such as Warner Home Video and HBO.
This experience has helped me in my career as a professional copywriter and social media manager.
You understand how important social media and content marketing are for a success of a restaurant, cafes or pub. It can mean the difference between being the most popular place in town or shutting the doors.
Social Media Services
My Services include:
- Create informative and interesting email newsletters to stay in touch with your loyal customers
- Re-write your current website content for better search engine optimization (SEO)
- Write regular blog posts that will engage with customers and keep them informed about your events and specials
- Regular social media updates and engagement
Restaurant Owners and Managers: Would you learn more about how content marketing, blogging and social media marketing can help you find more customers for your restaurant, cafe, or pub? Sign up for a FREE weekly email newsletter. or complete the form to get started right away.
PR and Marketing Professionals: Do you have a client who would benefit from adding content marketing, blogging, and social media marketing to your promotion and marketing efforts?
Complete this form to contact me.