Clarabela Media

Content Marketing Copywriter - Dallas, Texas

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You are here: Home / Archives for Website Copywriting

How to Find a Content Marketing Copywriter

November 16, 2015 by Clara Mathews

How to Find a Content Marketing Copywriter

Not everyone on your staff has the ability or the time to create the amount of website content you need. Needless to say, you will need someone to write regular blog posts, white papers, landing pages, video scripts and other types of web content. You need to find a freelance copywriter or perhaps even a team of copywriters. Read the full post on Rocks Digital.

Filed Under: Content Marketing, Featured, Website Copywriting

5 Ways to Find Topics for Your Business Blog

September 18, 2014 by Clara Mathews

5 Ways to Find Topics for Your Business Blog

After six months or even a year of starting your company’s blog you are struggling to find topics for your weekly blog post. You find yourself hastily publishing content that is not appealing to you or, most importantly, to your customers. What can you do to find topics for Your business blog?

Filed Under: Blogging, Content Marketing, Featured Tagged With: buyer persona, editorial calendar

If You Build Online Authority, They Will Come

January 6, 2014 by Clara Mathews

If You Build Online Authority, They Will Come

Copyblogger recently ran a contest to win a ticket to their first ever Authority Conference and a guest post on their site. The challenge: to write a 250 word blog post with the prompt: “Why it’s essential to be an online authority.” This is my entry for the Copyblogger Authority Essay Contest:

Filed Under: Content Marketing, Featured, Website Copywriting Tagged With: Copyblogger

Guest Blogging: DignityZine

December 12, 2013 by Clara Mathews

Guest Blogging: DignityZine

In addition to writing website content for clients, Clara Mathews has written guest posts for DignityZine. The online ‘zine’ focuses on woman that provides a balance between entertainment and enlightenment for intelligent women.

Filed Under: Blogging Tagged With: guest blogging

VMC Landscape Services

June 18, 2012 by Clara Mathews

VMC Landscape Services

Clarabela Media writes regular blog posts, a monthly newsletter and provides social media management services for VMC Landscape’s Twitter, Facebook and Linkedin profiles.

Filed Under: Blogging, Portfolio

Are You Making Goofy Grammar Errors?

March 8, 2012 by Clara Mathews

Are You Making Goofy Grammar Errors?

Thanks to Brian Clark at Copyblogger for this cool inforgraphic on the 15 Grammar Goofs That Make You Look Silly. Some of these are very common errors. But if you make these grammar goofs online, it could affect how your and or your business are perceived. What other grammatical errors are problems for you?

Filed Under: Website Copywriting

What I Did For Love

January 16, 2012 by Clara Mathews

What I Did For Love

I love writing. The words, the stories, the sound of the language and even the clicking of my keyboard when I have a great idea and the words are flying from my fingers faster than I can type. So many possiblities.

Filed Under: Website Copywriting

You Have A Blog…Now What?

May 12, 2011 by Clara Mathews

You Have A Blog…Now What?

You finally took the steps to set up your WordPress blog and now you are asking yourself, “What Do I Do Now?”

Filed Under: Blogging Tagged With: Darren Rowse, Problogger

Men With Pens: Analyze A Top Blog In Your Niche

August 1, 2010 by Clara Mathews

Men With Pens: Analyze A Top Blog In Your Niche

Today’s  task in the 31 Days to Build a Better Blog challenge is analyzing a top blog in my niche. My Google Reader is full of blogs about writing, social media and freelancing. Men With Pens has more than 28,000 monthly subscribers and is certainly one of the top blogs in my niche. They were #2 […]

Filed Under: Blogging

The First Step to a Better Blog

July 19, 2010 by Clara Mathews

The First Step to a Better Blog

Along with other lady bloggers at the SITS Girls Community on BlogFrog, I am taking on ProBlogger’s Build a Better Blog in 31 Days Challenge. Each day, starting July 19th, I will focus on a different task and lesson to improve my blogging. It will be a very full month of writing for me. So, stay tuned to see what happens in the next 31 days.

Filed Under: Blogging, Content Strategy

About Clara Mathews

Clara Mathews is a freelance copywriter, ghostwriter and professional blogger who helps businesses build their online presence with content marketing and social media. Clara has been a contributor to online publications such as Rocks Digital, the State of Search and the Dallas - Fort Worth Search Engine Marketing Association.

Client Testimonials

Clara Mathews is connected!  She has her pulse on the things that are happening and makes sure that other people know about them, too, using many forms of social media as well as her blog.

Clara understands the importance of social media and a strong web presence and she has the know-how to make it happen.  I’ve gone to her many times to talk about the latest and best forms of on-line advertising and “getting the word out.

Scott SmithermanCorporate Concierge Member Whole Foods MarketDallas, TX.

Clara is a social media butterfly.  She has quickly learned the ins and outs of these new technologies and uses them to help her clients effectively communicate and interact with their targeted audiences.

In one year, she has increased the activity, awareness and traffic to My Personal Valet’s social media pages.  Clara understands what we want to communicate.  Thanks to her, our message is being broadcast daily.

MPV logo

Paula SteinPresident
My Personal Valet 
Time & Life Management ServicesDallas, TX.

Clara is a top professional content marketer that understands how to employ content development to achieve required SEO results.

The research Clara does is comprehensive and her topics are always relevant to the interest of her client’s customer. Clara’s marketing skills together with her professional approach to her work is why I value our relationship.

Denis O'NeilOLinksDallas, TX
Brian Medina

I was in need of a copywriter for several recruitment career site projects. Clara came to the rescue for these projects. Through her writing we were able to capture our client’s unique company culture and tell the story through our recruitment branded employee career sites.

In the past, we worked with a client’s marketing department and client recruiter to come up with content. Clara helped us save time and money.

I met Clara at the Dallas Social Media Club meeting one night. We struck up a conv…

Brian Medina
Director of Business Development & President-Dallas/Fort Worth Search Engine Marketing AssociationSelf Opportunity, IncDallas, TX.

Our previous website was not visually appealing. It was also not optimized for today’s mobile devices.

Clara was able to get us a new customized website design that attracted more attention to our products and services. The blog posts, social media updates and email newsletters helped to promote our events and bring traffic into our store.

Rutherfords logo

Robert RutherfordOwnerRutherford’s DesignDallas, TX

Clara is an expert in social media and social media strategy. She keeps up on the latest trends and best practices in all the digital platforms.

Clara has worked with our company for over four years and understands and knows the industry. She keeps abreast of any risks with posts and makes recommendations on how best to respond.

Clara also writes. She has written well into the hundred plus blogs for both VMC Landscape and Terracare Associates. Clara is timely, relevant and the highest of integri…

Cristin TarrMarketing BSC Group.bizTerracare AssociatesLittleton, CO

One of the main problems we were having was displaying a professional website for my clients so that they would consider us as legitimate as some of the larger electrical contractors. Clara Mathews at Clarabela Media created a new website that looked, in our opinion, as good as our competitors.

The other problem we were having was getting people in contact with us via our website. Ms. Matthew created links to our email addresses that provided prompt response time for our clients.

We need to upda…

Zackary JarmonOwnerProvidence ElectricDallas, TX

Clara has a strong passion for social media and is very well versed best practices. She was always dedicated and punctual with her work. Clara was also specially adept at growing a quality community for NeoSpire.

Joy Hays (Nguyen)Director of Digital and Social Media at AT&TDirector of Digital and Social Media at AT&TDallas, TX

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Taking the  First Steps to a Successful Content Marketing Plan

Taking the First Steps to a Successful Content Marketing Plan

The Basic Types of Content Marketing Regular blog posts If you have a website for your business, you might also benefit from having a company blog. While the pages on your website are static,  regular weekly blog posts add fresh content that helps to drive traffic to your website. A blog is a great way to […]

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Testimonials

Clara is a top professional content marketer that understands how to employ content development to achieve required SEO results.

The research Clara does is comprehensive and her topics are always rele…

Denis O'NeilOLinksDallas, TX

Our previous website was not visually appealing. It was also not optimized for today’s mobile devices.

Clara was able to get us a new customized website design that attracted more attention to our pro…

Robert RutherfordOwnerRutherford’s DesignDallas, TX

Clara Mathews is connected!  She has her pulse on the things that are happening and makes sure that other people know about them, too, using many forms of social media as well as her blog.

Clara under…

Scott SmithermanCorporate Concierge Member Whole Foods MarketDallas, TX.

One of the main problems we were having was displaying a professional website for my clients so that they would consider us as legitimate as some of the larger electrical contractors. Clara Mathews at…

Zackary JarmonOwnerProvidence ElectricDallas, TX

Clara is an expert in social media and social media strategy. She keeps up on the latest trends and best practices in all the digital platforms.

Clara has worked with our company for over four years a…

Cristin TarrMarketing BSC Group.bizTerracare AssociatesLittleton, CO

Clara has a strong passion for social media and is very well versed best practices. She was always dedicated and punctual with her work. Clara was also specially adept at growing a quality community f…

Joy Hays (Nguyen)Director of Digital and Social Media at AT&TDirector of Digital and Social Media at AT&TDallas, TX

Clara is a social media butterfly.  She has quickly learned the ins and outs of these new technologies and uses them to help her clients effectively communicate and interact with their targeted audi…

Paula SteinPresident
My Personal Valet 
Time & Life Management ServicesDallas, TX.

I was in need of a copywriter for several recruitment career site projects. Clara came to the rescue for these projects. Through her writing we were able to capture our client’s unique company cult…

Brian Medina
Director of Business Development & President-Dallas/Fort Worth Search Engine Marketing AssociationSelf Opportunity, IncDallas, TX.
Clara Mathews

About Clara Mathews

Finding the time to write blog posts, website content and regularly update your social media profiles can be a challenge while you are busy running your business. Do you need help identifying blog topics, writing posts or creating compelling website … [Read More...]

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